" As I say, boring, but this is what works, so don't try and get clever or 'artsy' lebron 9 shoes. Here's the subheading for the security book:- "I've nicked hundreds of cars and done over fifty burglaries.
Would you like to know what I've got in mind for YOUR place" Brilliant, or what!! You've just got to read into the body text, haven't you Remember this is the MAIN function of the heading and subheading pink foamposites. Notice the quotes, it seems as though the guy was talking to YOU, the reader of the advert, but the quotes imply that it is just something that this burglar said, some time ago, to whoever it was he was speaking to.
Rule Three:- The CopyAlways overstate the product, but within the bounds of truth and reasonableness! For some reason long copy, sell books nike dunks for sale . People will actually read an entire page of text if the story is strong enough.
For straight products, the body of the text really just gives the feature and benefits, together with a slight allusion to an improvement in lifestyle cheap foamposites. A classic piece of rubbish for the security book would be:- "We at ACME security have been leaders in the field of home security for over seventy years, winning the Queens award for industry on at least five occasions.
" So what Who cares What's that got to do with ME Here's an important little technique that can be used to fascinate your readers. It's the 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then state the exact opposite in your advert. We all know that in order to keep burglars out, we have to lock doors. Right I mean, that's obvious. OK we're going to take this obvious fact and simply state the exact opposite. Like this:- Why leaving doors UNLOCKED can sometimes be better than locking them. "How can this be" you ask yourself. Why fitting a car alarm can sometimes result in car thieves flocking to break into your car. "What's that!! Surely with an alarm fitted, they'll give your car a miss" Well it depends. There are several reasons why sometimes (which is all I said) the opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear of the easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Get the idea To sum up, your headline must grab the reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot. Once you've got their attention, you've got to keep them interested.
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